Meet Atlas
Atlas isn’t a chatbot you configure and babysit. He’s a trained member of staff: he learns your voice in a 15-minute interview, studies your offer and your sales playbook, then clocks in on your Instagram and never clocks out.
And like any great employee, he comes with management. We supervise Atlas for you — monitoring his conversations, tuning his playbook, and making sure he sells the way you would on your best day. You don’t manage the AI. You just read the results.
He educates. Prospects get instant, accurate answers about your offer — in your voice, at any hour.
He sells. Objections handled from your playbook, buyers pushed to the booking, the link, the close.
He follows up. “Let me think about it” gets a perfectly-timed nudge instead of dying in your inbox.
He reports. Every conversation and every scored lead lands in your dashboard, ready for your morning coffee.
Onboarding
Most businesses are still replying to DMs by hand — hours of the week gone, and messages still falling through the cracks. Here’s how we replace that, permanently.
A 15-minute voice interview — how you talk, what you sell, how you close, what you’d never say. We build Atlas to reply exactly how you would on your best day, then load him with your offer, your prices, your objection-handling.
One click through Meta’s official login — we’re a Meta Verified business on their official Instagram API. No password sharing, ever. Atlas starts working your DMs immediately.
Every message gets a personalised reply that educates, qualifies, and pushes for the next step. Leads land in your dashboard ranked by buying intent, follow-ups fire automatically, and your morning briefing tells you exactly who to call.
Live demo
Ask us anything — about the product, pricing, how it works. This is our own Atlas, on shift for our own business. It’s exactly what your customers’ DMs will feel like.
Send a DM
The dashboard
This is where Atlas reports for duty. A real-time command centre: every conversation, every captured lead, buying-intent scores, forecasts, and a morning briefing written by the AI itself. You skip the mess and go straight to the buyers.
Everything Atlas brings to work
Reply engine, lead detection, follow-ups, analytics, escalation — the whole stack a sales team would need, working as one employee.
Replies to every DM and comment in your exact voice, around the clock — educating, informing, and selling without a script that sounds like one.
Automatically identifies buying intent and flags potential clients instantly.
Trained on your personality so every reply sounds genuinely human.
Buffering leads get re-engaged at the right moment — automatically — so “maybe later” still becomes a sale.
See every message, reply, and lead captured in real time — plus a morning briefing that tells you exactly who to call today.
Reply volume, lead conversion, intent scoring, forecasts, and more.
Complex questions get flagged immediately so nothing falls through.
Jump into any conversation yourself, any time — Atlas steps back the moment you start typing, and resumes when you’re done.
A human at Walter & Co monitors, tunes, and manages your AI so you never have to.
The supervisor
CEO & Founder, Walter & Co
Every Atlas comes with a human manager. Ethan and the team train your AI, watch its conversations, tune its playbook, and act as your consultant — a guide who makes the whole system work so you never have to think about it. You run your business. We run your employee.
“Honestly, this started out of pure frustration. I was answering the same handful of questions in my DMs all day, every day — the same stuff on repeat — and it was burning hours I didn’t have. So I trained an AI to handle it exactly the way I would: in my voice, around the clock, never letting a real lead slip through. Turns out nearly everyone I knew had the same headache. And then I thought — why stop at sounding like me? Why not give it the skillset of the best salesman on the planet? That’s why Walter & Co exists.”
The comparison
A salesperson costs thousands a month, works one shift, and takes months to sound like you. Atlas does it all from day one.
Pricing
Every business is different, so we don’t force you into a one-size-fits-all plan. We learn how you work on a quick call, then send a tailored quote built around the value it brings you.
FAQ
Everything you might be wondering before you hand your DMs to an AI.
For agencies
White-label our platform under your brand. Your clients see your logo, your domain — powered by our AI behind the scenes. You keep the margin.
Partner with us →Full white-label — your logo, domain, and colours on everything your clients see.
Pay per client slot. Start with 10, grow to unlimited. No upfront commitment.
Charge your clients whatever you want. We charge you a flat platform fee.
We handle setup. You focus on signing clients. We’ll have everything live fast.
The final step
You’ve seen what Atlas does: educate, qualify, sell, follow up, report. The only thing left is the interview — a quick call where we learn your business, scope your quote, and have your AI trained, connected, and replying within 24 hours.
No contracts. 14-day money-back guarantee on setup. If Atlas doesn’t feel like the best hire you’ve made, he doesn’t cost you a thing.

Employment agreement
Atlas — AI Sales Rep
Commences within 24 hours of signing
Works 24/7/365 in the employer’s exact voice
Educates, qualifies, sells, follows up, reports
Month-to-month · cancel anytime
14-day money-back guarantee on setup
Atlas · signed
awaiting your signature…
You · the employer
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