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Meta VerifiedYour AI sales rep is live 24/7

Your DMs, answered.
Your leads, closed.

Atlas is an AI employee, trained on your voice and your sales playbook. He works every Instagram DM — educating prospects, qualifying buyers, handling objections, following up, and booking calls while you sleep.

Every unanswered DM is a lost sale. Atlas makes sure there are none — and you get back to what you’re actually best at.

Hire Atlas — book a call →Watch him reply ↓

< 3s

Reply time

24/7

Always closing

100%

Your voice

0

DMs missed

@jakefitness

Instagram · Active now

Hey! Do you offer online coaching?

New lead captured

@newclient_92

Buying intent · 92

Overnight shift

34 DMs

handled while you slept

“Do you offer online coaching?”Answered in 2.8s“Is the property still available?”Lead captured · intent 92“What’s your pricing?”Answered in 2.1s“Do you do brand deals?”Follow-up scheduled“Can I book a call this week?”Call booked ✓“How does your program work?”Answered in 1.9s
Meta VerifiedBuilt on Meta’s official Instagram APIPowered by Anthropic’s ClaudeEncrypted — never soldReplies in under 3 seconds

The problem

Silence is the most expensive thing your business owns.

Buyers don’t wait anymore. They message three businesses and buy from the one that answers first. While you’re with a client, filming content, or asleep, your DMs are still open — and every hour a message sits unanswered, the sale drifts to someone faster. Atlas exists so that someone faster is you. Every time.

0

Seconds a day Atlas is on shift

0s

Max time a DM waits for a reply

0

Days a year — no sick days, no holidays

0

Leads allowed to go cold

Employee file · W-001

● Active
A

Atlas

AI Sales Rep — Instagram DMs

Reports to: you · Managed by: Walter & Co

Hours

24/7/365

Sick days

None, ever

Response time

Under 3 seconds

Salary

A fraction of a hire

Trained on

Your voice & playbook

Starts

Within 24 hours

Duties

Educate prospects → qualify buyers → handle objections & sell → follow up buffering leads → report everything to your dashboard.

Meet Atlas

Don’t buy software. Hire an employee.

Atlas isn’t a chatbot you configure and babysit. He’s a trained member of staff: he learns your voice in a 15-minute interview, studies your offer and your sales playbook, then clocks in on your Instagram and never clocks out.

And like any great employee, he comes with management. We supervise Atlas for you — monitoring his conversations, tuning his playbook, and making sure he sells the way you would on your best day. You don’t manage the AI. You just read the results.

He educates. Prospects get instant, accurate answers about your offer — in your voice, at any hour.

He sells. Objections handled from your playbook, buyers pushed to the booking, the link, the close.

He follows up. “Let me think about it” gets a perfectly-timed nudge instead of dying in your inbox.

He reports. Every conversation and every scored lead lands in your dashboard, ready for your morning coffee.

Interview Atlas for the role →

The shift, start to finish

One DM in. One customer out.

This is the machine running behind every conversation — keep scrolling to walk a lead through Atlas’s pipeline.

01Educate
02Qualify
03Sell
04Follow up
05Report
01

Educate

First reply in seconds

A prospect DMs you and Atlas answers instantly — in your voice, with your knowledge. He explains your offer, answers product questions, and shares exactly what you’d say if you were glued to your phone. Buyers who understand you, buy from you.

“Great question — here’s how my 12-week program works…”
02

Qualify

Buying intent, detected

While he talks, Atlas reads the conversation for buying signals — budget, timeline, urgency, fit. Every prospect gets scored, so a browser and a buyer never look the same in your pipeline. The tyre-kickers get educated; the buyers get moved forward.

Lead scored · intent 87 · “ready to start this month”
03

Sell

Objections handled, next step booked

Trained on your sales playbook, Atlas handles the objections you’ve heard a hundred times — price, timing, trust — and pushes for the close: the call booked, the link sent, the deposit taken. On-script, on-brand, every single time.

“Totally get it — that’s exactly why I offer a guarantee…”
04

Follow up

No lead ever goes cold

Most sales die in silence — someone says “let me think about it” and never hears from you again. Atlas re-engages buffering leads at the right moment, picks the thread back up naturally, and gives every deal a second and third chance to close.

Follow-up sent · “Hey! Still keen on those details?”
05

Report

Everything lands on your desk

Every conversation, every captured lead, every intent score streams into your analytics dashboard — with a morning briefing written by the AI itself. You see exactly what your employee did overnight, and exactly who to call today.

Morning briefing: 34 DMs handled · 5 hot leads for you

Onboarding

Hired, trained, and on shift in 24 hours.

Most businesses are still replying to DMs by hand — hours of the week gone, and messages still falling through the cracks. Here’s how we replace that, permanently.

01

We train your AI

A 15-minute voice interview — how you talk, what you sell, how you close, what you’d never say. We build Atlas to reply exactly how you would on your best day, then load him with your offer, your prices, your objection-handling.

02

Connect Instagram

One click through Meta’s official login — we’re a Meta Verified business on their official Instagram API. No password sharing, ever. Atlas starts working your DMs immediately.

03

Watch leads close

Every message gets a personalised reply that educates, qualifies, and pushes for the next step. Leads land in your dashboard ranked by buying intent, follow-ups fire automatically, and your morning briefing tells you exactly who to call.

Live demo

Talk to Atlas. Right now.

Ask us anything — about the product, pricing, how it works. This is our own Atlas, on shift for our own business. It’s exactly what your customers’ DMs will feel like.

Send a DM

The dashboard

Every message, reply, and ranked lead — live.

This is where Atlas reports for duty. A real-time command centre: every conversation, every captured lead, buying-intent scores, forecasts, and a morning briefing written by the AI itself. You skip the mess and go straight to the buyers.

walterandco.ai/dashboard

Walter & Co

Dashboard

Inbox

Leads

Analytics

Voice

Settings

Overview

Good morning, Jake

DMs handled

0

Leads captured

0

Intent score

0

Activity

86
61
44

Everything Atlas brings to work

A full sales department, in one hire.

Reply engine, lead detection, follow-ups, analytics, escalation — the whole stack a sales team would need, working as one employee.

AI Reply Engine

Replies to every DM and comment in your exact voice, around the clock — educating, informing, and selling without a script that sounds like one.

Lead Detection

Automatically identifies buying intent and flags potential clients instantly.

Voice Training

Trained on your personality so every reply sounds genuinely human.

Smart Follow-ups

Buffering leads get re-engaged at the right moment — automatically — so “maybe later” still becomes a sale.

Live Dashboard

See every message, reply, and lead captured in real time — plus a morning briefing that tells you exactly who to call today.

Deep Analytics

Reply volume, lead conversion, intent scoring, forecasts, and more.

Smart Escalation

Complex questions get flagged immediately so nothing falls through.

Human Takeover

Jump into any conversation yourself, any time — Atlas steps back the moment you start typing, and resumes when you’re done.

Your Supervisor

A human at Walter & Co monitors, tunes, and manages your AI so you never have to.

E

Your photo here

Ethan von Landkammer

The supervisor

Ethan von Landkammer

CEO & Founder, Walter & Co

Every Atlas comes with a human manager. Ethan and the team train your AI, watch its conversations, tune its playbook, and act as your consultant — a guide who makes the whole system work so you never have to think about it. You run your business. We run your employee.

“Honestly, this started out of pure frustration. I was answering the same handful of questions in my DMs all day, every day — the same stuff on repeat — and it was burning hours I didn’t have. So I trained an AI to handle it exactly the way I would: in my voice, around the clock, never letting a real lead slip through. Turns out nearly everyone I knew had the same headache. And then I thought — why stop at sounding like me? Why not give it the skillset of the best salesman on the planet? That’s why Walter & Co exists.”

Instagram ↗LinkedIn ↗

The comparison

Hire someone, or hire Atlas.

A salesperson costs thousands a month, works one shift, and takes months to sound like you. Atlas does it all from day one.

Hiring someone

Walter & Co

Monthly cost

$3,000–5,000 salary

A fraction of a hire

Availability

One shift, sick days, holidays

24/7/365, never off

Response time

Minutes to hours

Under 3 seconds

Sounds like you

Months to learn your voice

Trained on your voice day one

Sells consistently

Varies with mood & energy

On-script, on-brand, every time

Follows up

When they remember

Automatically, every time

Time to go live

Weeks of hiring & training

Live in 24 hours

Scales with volume

Hire more people

Handles unlimited DMs

Pricing

Priced to your business, not a box.

Every business is different, so we don’t force you into a one-size-fits-all plan. We learn how you work on a quick call, then send a tailored quote built around the value it brings you.

14-day money-back guarantee
Cancel anytime
Encrypted & never sold

Standard

QuoteCustom quote

Scoped to your business on a 15-minute call.

For individual businesses and creators ready to stop losing DMs.

1 Instagram account

AI reply automation

Lead capture & detection

Smart follow-ups

Analytics dashboard

Voice profile training

Monthly reporting

Get your quote
Most popular

Agency

QuoteVolume quote

White-label, priced per client slot.

For agencies running Atlas across a roster of clients under their own brand.

Multiple client accounts

White-label dashboard

Your own branding & domain

Agency-wide analytics

Priority support

Custom onboarding

Talk to us

FAQ

Questions, answered.

Everything you might be wondering before you hand your DMs to an AI.

Yes — that’s the whole point. During setup we capture how you talk, your tone, your phrases, even the things you’d never say. Every reply comes out in your voice, not a generic chatbot voice. Most people can’t tell it isn’t you.

The AI is trained on your rules and your offer, and it’s built to stay in its lane. For anything sensitive — exact pricing, guarantees, edge cases — it warmly redirects and captures the lead instead of guessing. You can also jump into any conversation from your dashboard and take over at any time. And your supervisor at Walter & Co monitors quality continuously.

That’s where most sales die — and where Atlas earns his keep. When a lead buffers (“let me think about it”, or just stops replying), Atlas re-engages them later with a natural, well-timed follow-up. No lead sits forgotten in your inbox.

We tailor pricing to your business rather than forcing you into a fixed plan. There’s a one-time setup and a monthly fee, both scoped on a quick call once we understand what you need and the value it brings. No long contracts — cancel anytime, and the setup fee is refundable within the first 14 days if it’s not the right fit.

We have your AI trained and replying within 24 hours of signing up. Setup is a few quick questions and a one-click Instagram connection.

No password sharing, ever. We’re a Meta Verified business and we connect through Meta’s official Instagram API — the same secure standard the big tools use. Your data is encrypted, never sold, and only used to power your replies.

The AI acknowledges, stays calm, and never gets defensive. When something needs a human, it’s flagged in your dashboard so nothing falls through — and you can step in and reply yourself whenever you want.

Yes. It’s month-to-month with no lock-in. Cancel whenever you like — and within the first 14 days, the setup fee is refundable too.

For agencies

Add AI to your service offering.

White-label our platform under your brand. Your clients see your logo, your domain — powered by our AI behind the scenes. You keep the margin.

Partner with us →

Your brand, our technology

Full white-label — your logo, domain, and colours on everything your clients see.

Scalable seat pricing

Pay per client slot. Start with 10, grow to unlimited. No upfront commitment.

You keep the margin

Charge your clients whatever you want. We charge you a flat platform fee.

Onboarded in 24 hours

We handle setup. You focus on signing clients. We’ll have everything live fast.

The final step

One call. One new employee.
Zero DMs missed.

You’ve seen what Atlas does: educate, qualify, sell, follow up, report. The only thing left is the interview — a quick call where we learn your business, scope your quote, and have your AI trained, connected, and replying within 24 hours.

No contracts. 14-day money-back guarantee on setup. If Atlas doesn’t feel like the best hire you’ve made, he doesn’t cost you a thing.

Book the call →Or email us

Employment agreement

Atlas — AI Sales Rep

Commences within 24 hours of signing

Works 24/7/365 in the employer’s exact voice

Educates, qualifies, sells, follows up, reports

Month-to-month · cancel anytime

14-day money-back guarantee on setup

Atlas · signed

awaiting your signature…

You · the employer

Hire Atlas →

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